A new future for live performance

The 7 Fingers and Shocap Entertainment announce official partnership.

The world-renowned circus and arts collective has joined forces with creative studio, Shocap Entertainment, in a bid to transform live storytelling and connect to a global audience with simultaneous live and virtual shows

Vancouver, March 2021 – The 7 Fingers and Shocap Entertainment have officially announced their partnership, combining breathtaking, live circus performance with cutting-edge visual artistry. The two companies are aiming to spearhead a transformation in live performance and visual storytelling, introducing a synthesis of on-stage acrobatics and computer-generated, real-time visual effects where performers interact with digital counterparts live and on-stage.

To connect to a larger audience than ever before, the partnership’s new approach to performance will allow for the simultaneous viewing of a performance by in-person and remote viewers. The remote aspect to the performances will also be highly interactive, providing each person with an element of direct participation.

The partnership’s flagship project, LiViCi, is the first of what the pairing sees to be many awe-inspiring performances that offer viewers a chance to experience incredible live productions, both in-person and remotely using a virtual reality headset or through a 2D livestream. The 7 Fingers and Shocap are aiming to enhance and extend the audience experience, giving remote viewers access to entirely unique and interactive perspectives while in-person audiences witness an expanded on-stage experience.

Samuel Tétreault, Co-founder & Artistic Director at The 7 Fingers explains, “To extend live performance art to as many people as possible, we need new and exciting storytelling tools, and with Shocap Entertainment, we can significantly expand our arsenal – we’re using technology to invent new artistic languages. We don’t want to just showcase video effects like they’re tricks, we want them to be meaningful and to serve the story directly.”

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